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Corvette ZR1: “We were asked to dial it back”
Corvette wanted to create something special to announce their participation in this year’s American Le Mans season. The insight for the commercial they created for this occasion is quite unique: the...
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2011 American Le Mans Series Safety Car – Porsche Panamera Turbo
The organizers of this year’s American Le Mans series have bad tastes as they have chosen the awful-looking Porsche Panamera Turbo as the safety car of the competition. In addition, they...
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Video: Porsche 911 GT3 R Hybrid to race in ALMS at Road Atlanta
Porsche surprised everyone when it unveiled the 911 GT3 R Hybrid race car. The model, equipped with a 480 HP flat-six engine, has a flywheel assembly that, when needed, can feed...
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Motorsport Weekend: F1 Chinese GP, WRC Rally of Turkey and ALMS Long Beach GP results
Welcome to a new edition of Motorsport Weekend, our weekly feature where we gather up all of the most exciting results from various motorsport competitions. It was a pretty hectic end...
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Video: BMW showcases its M3 ALMS race cars in new Joy of Racing ad
BMW is very serious when it comes to its racing endeavors, and as we revealed a few weeks ago, the M3 race cars it has entered in the American Le Mans...
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Motorsport Weekend: IRC’s Rally Argentina, ALMS’ 12 Hours of Sebring and Nascar Bristol races results
Welcome to a new edition of Motorsport Weekend, our weekly feature where we present the results of the biggest motorsport events in the last three days. After last week was dominated...
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BMW M3 ALMS racers receive 2010 “Joy” livery
BMW is taking its “Joy” marketing campaign all over the world. After scoring some big wins with it in Europe, the company has introduced it to North America. But the campaign...


