BMW is taking its “Joy” marketing campaign all over the world. After scoring some big wins with it in Europe, the company has introduced it to North America. But the campaign won’t be focused on just ads or billboards, as it will also be displayed on the 2010 livery for the two BMW M3 race cars that the Rahal Letterman team will be... ...read the full post
Audi isn’t the only carmaker who is churning out ads these days, as BMW opted to showcase its EfficientDynamics strategy with a new commercial in its “Joy is BMW” series. This specific video tackles the technologies presented in the BMW Vision EfficientDynamics concept and how they are incorporated in all of the current Bavarian models.Hit... ...read the full post
We’ve covered BMW’s newest marketing campaign “Joy is BMW” by revealing the ads that highlight the Bavarian carmaker’s newest attitude towards its customers by rewarding them with the best driving experiences on the market. This campaign also contained a competition among artists from Romania, which challenged them to... ...read the full post
We’ve revealed to you last week BMW’s newest Jump for Joy ad, in which various people were preparing to jump into their BMW cars, all very excited about the feeling they get from driving models from the Bavarian automaker. Now though an extended cut of the ad has surfaced, which makes fun of Audi, by showcasing that you can’t really... ...read the full post
BMW is in the middle of a new marketing strategy called Joy is BMW, through which the Bavarian automaker reveals how their cars can bring many smiles to the faces of their drivers. The first ad, simply called Joy was already released, but now a new one has appeared. Entitled Jump for Joy, it reveals just a few … “interesting” (to say... ...read the full post
