Video: Mini challenges Porsche to Cooper S versus 911 race
Mini USA has always had some interesting marketing strategies. From clever ads to great promotions or catchy slogans.
But this time, things have really been kicked up a notch. How so?
Mini USA president Jim McDowell decided to put his former Porsche experience to good use, and challenged current Porsche USA president Detlev von Platen to a race between their flagship models: the Cooper S on one side and the 911 on the other.
The race will take place at the Road Atlanta track, a few blocks away from Porsche’s Georgia headquarters.
In order to really get the point across, Mini took out a full-page ad in the New York Times, created a Facebook group and even published a video with its president challenging Porsche.
Porsche is seemingly up for the challenge, as Steve Janisse, Porsche’s Media Relations Manager, revealed to Jalopnik that: “Porsche has the most racing victories of any manufacturer out there — 28,000 and counting — maybe we should go for 28,001. We just need to see what they’re up to.”
If the race will be held, then we’re pretty sure it’s going to be something of epic proportions.
Hit the jump to see the video of the Mini versus Porsche challenge.
Source: Jalopnik
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I love it… let’s hope Porsche are up for it!