Video: See how the Audi space in PlayStation Home was created

  • By Andrey on Mar 18, 2010 in Audi, Video
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  • Video: See how the Audi space in PlayStation Home was created

    Audi is staying true to its Vorsprung durch Technik motto, and is promoting its brand image and new models through novel ways. One such method is the use of the PlayStation Home virtual world, where the German company has its own showroom, filled with interesting models and concepts, from the e-tron (which you can race in the virtual environment) to the A1 or the RS5.

    When it first announced the partnership with Sony, many were skeptic of Audi’s success, but the manufacturer said that its Home space was an overwhelming success. Now, the company released a special video, detailing just how the Audi space came to be, from idea, to design to interface.

    You can check out the video after the jump.

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